VIP CRM Manager

RESPONSIBILITIES

  • Directly responsible for overall success of marketing strategies, programs and campaigns for VIP players across all products
  • Contribute to the overall bonus strategy and marketing budget and specifically recommend and agree to the bonus strategy and budget for all VIP players.
  • Liaise with marketing teams to ensure continuity with campaigns across the business
  • Liaise with internal and external partners including: Creative Design, SEO, Affiliates, PR, Event Planning, Editorial, and Customer Service to ensure fully integrated campaigns and the smooth roll out of related communications
  • Liaise with global BI team to segment and identify VIP players
  • Measure the results of VIP marketing campaigns as well as the overall health of the VIP player base, reporting on both monthly and annually
  • Liaise with local BI team on player behavior, performance and demographics and drive learning around the engagement of VIP players and their betting habits across the team and overall organization

REQUIREMENTS

  • Bachelor’s Degree in Communications, Marketing or related discipline
  • 2+ years of marketing experience. Online marketing experience is an asset
  • A passion for the online gambling business; direct experience in Gambling industry
  • A proven track record of success in developing and administering marketing programs; a disciplined approach and process for developing product marketing strategies
  • Excellent interpersonal, organizational and communications skills including oral, written and presentation and facilitation
  • Ability to conceptualize, negotiate and sell ideas internally and externally
  • Previous budgetary responsibility would be an asset

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