Business Intelligence Analyst

Summary:

We are currently looking for a Business Intelligence Analyst. The ideal candidate must be someone smart, enthusiastic, and technical, with a passion for data and the know-how to present key findings with clarity and intelligence to decision makers. Also, this person must be equally comfortable drawing business conclusions and presenting to key stakeholders.

Responsibilities:

  • Provide analytical and decision support to key decision makers, helping them to make sharper strategic and tactical decisions
  • Support marketing initiatives and campaigns with analysis throughout the campaign process
  • Develop, monitor, and report on key performance indicators, projections and performance analyses and findings
  • Be an expert that provides business insight through various analytical methods
  • Make recommendations about business initiatives based on in-depth analysis of customer and business drivers
  • Be an expert in the area of web analytics who provides business insight through various analytical methods, especially Google Analytics reporting
  • Analyse and report on key web metrics such as visits, visitors and conversions
  • Develop predictive models that accurately predict key customer life cycle events
  • Develop segmentation schemes that effectively expose customer behaviour
  • And anything else that is thrown on your desk!
  • Establish benchmarks for key business metrics such as return on investment, cost per acquisition and response rates to direct marketing and advertising programs
  • Provide on-going data analysis necessary for decision-making in marketing initiatives
  • Monthly marketing and business reports and special ad hoc reports

Requirements:

  • A university or college degree in Business, Marketing, Statistics, or Economics
  • 3 + years experience as a Business, Marketing or Product Analyst
  • Experience with extracting data from databases, ideally in an enterprise data warehouse and reporting platform
  • Strong data manipulation, analysis and creation of reports
  • Demonstrated abilities in regards to compiling and analysing detailed marketing and business metrics and presentation skills
  • Knowledge of web analytics and web analytic software (knowledge of Google Analytics is an asset)
  • Proficient user of Excel; SQL and statistics knowledge a must
  • Experience in developing simple, understandable reports and useful visualizations
  • An interest in Sports, Poker or Casinos is an asset

Apply Now

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